“Companies with happy forward-thinking cultures are more profitable by as much as 20%.” - GALLUP

SERVICES by Vital Germaine

Why do innovative companies perform better financially?

According to BusinessWeek magazine and Boston Consulting Group (BCG) innovative companies tend to grow faster, have richer product mixes than their peers, expand into adjacent or new categories (especially if these promise higher margins), and produce more patents than less innovative companies.

Innovative companies also enjoy higher profit margins because customers are willing to pay higher prices for more innovative products perceived to offer more value than ‘plain vanilla’ products.

Innovative companies can charge even higher prices for their more innovative value offering (products, services, solutions and experiences) if they also invest in standout design, which further magnifies the perceived value in the eyes of their customers.

Read the new book IMAGINATION WILL TAKE YOU EVERYWHERE - Inspire an innovation mindset in you and your organization. Elevate your brand and perform better financially.



“Genius and genuine. Interesting and entertaining.” - Eva Tuxedo

“A must-have for your leadership library.” - Kimberly Deiorio

“Inspiring and instructive.” - Jean-Marie Jobs

“Oh my, the stuff I learned in this book!” - Marysse L

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I’d love to connect with you and your team, initiate a meaningful paradigm shift, drive innovation and elevate your market relevance.